Most WordPress subscription plugins take a percentage of every transaction you process. 2%, 3%, sometimes 5%. It does not sound like much until you do the math at the end of the year.
Say you process $20,000 a month in subscriptions. At 3%, that is $600 a month going to your plugin vendor. $7,200 a year. For software that, at its core, connects your site to Stripe.
We thought there had to be a better way to sell a WordPress plugin than skimming revenue from the people using it. So we built Profinto.
What Profinto actually is
Profinto is a WordPress subscription plugin. It connects to Stripe using OAuth 2.0, sends your customers to Stripe Checkout, and lets them manage their own subscriptions through Stripe’s billing portal. There is no custom payment processing layer in between.
It supports iDEAL, Bancontact, and SEPA Direct Debit on every plan, including the free tier. If you sell to European customers, those payment methods are not optional.
The Professional plan adds usage-based billing through Stripe Billing meters. If you run an API or AI product where customers consume different amounts, flat-rate subscriptions do not make much sense. Metered billing lets you charge for what people actually use.
What we charge
A license fee. That is the whole model. The free tier gives you up to $2,500 in monthly processing with 3 subscription products. Paid plans start at $149/year for one site and go up to $499/year for agencies managing up to 20 sites.
No transaction fees. Not 1%, not 0.5%, not some small print fee that shows up on your Stripe dashboard. Zero.
Where we are right now
The plugin is live and submitted to WordPress.org for review. We are a small team building e-commerce tools for WordPress, and this is our first product. There will be rough edges. We will fix them.
If you run subscriptions on WordPress and you are tired of watching a chunk of every sale go to your plugin vendor, take a look at the pricing page or just download the free version and see if it works for you.