Stripe-native architecture

Profinto doesn't reinvent payment processing. It connects directly to Stripe, the same platform behind Shopify, Notion, and Figma. Your customers check out on Stripe's hosted page, manage their subscriptions through Stripe's billing portal, and you never have to think about PCI compliance.

  • OAuth 2.0 Stripe Connect for account linking (no API keys to copy-paste)
  • Stripe Checkout handles the payment page, so you don't have to
  • Billing Portal lets customers update cards, switch plans, and view invoices on their own
  • Stripe Tax calculates sales tax, VAT, and GST automatically

European payment methods

If your customers are in the Netherlands, they expect iDEAL. Belgium, Bancontact. Across the EU, SEPA Direct Debit. These aren't paid add-ons. They're included on every plan, even the free one.

  • iDEAL, the most common payment method in the Netherlands
  • Bancontact, used by most online shoppers in Belgium
  • SEPA Direct Debit for the rest of the EU
  • Apple Pay and Google Pay come through Stripe Checkout, no extra config

Usage-based billing

Flat-rate pricing doesn't work for every product. If you run an API, an AI service, or anything where customers use different amounts, you need metered billing. Profinto is the first WordPress plugin that supports Stripe Billing meters for this.

  • Full Stripe Billing Meters integration
  • Works well for API products, AI platforms, and cloud services
  • Billing Meter event API endpoint for sending usage data from your app
  • Stripe handles the aggregation and invoicing

Analytics dashboard

You shouldn't need to set up a separate analytics tool just to see how your subscriptions are doing. Profinto shows you the numbers that matter inside your WordPress admin.

  • Monthly Recurring Revenue at a glance
  • Churn rate, so you can catch problems before they get expensive
  • Revenue charts with historical data
  • Subscriber count and growth over time

Affiliate program

If you want other people to help sell your subscriptions, there's a built-in affiliate system. Partners sign up, get a referral link, and earn commissions when their referrals convert. You manage the whole thing from WordPress.

  • Affiliate registration and management dashboard
  • Automatic referral tracking with cookies
  • Configurable commission rates per product
  • Payout management and reporting

Cancellation retention

A lot of people who click "cancel" aren't actually done with your product. They might just need a discount, or a break, or a smaller plan. Profinto intercepts the cancellation and shows them an offer before they go.

  • Discount offers (percentage or fixed amount)
  • Pause subscription so they can come back later
  • Downgrade to a cheaper plan instead of leaving entirely
  • Churn analytics to help you understand why people cancel

Quick to set up

There's a 6-step setup wizard that walks you through connecting Stripe, creating your first product, and going live. Most people are done in under 5 minutes. If something goes wrong with webhooks, the retry queue and health monitor catch it.

  • 6-step guided setup wizard
  • Webhook retry queue with exponential backoff
  • Webhook health monitor
  • WooCommerce email integration (6 customizable notification types)

Want to try it?

The free version is on WordPress.org. Paid plans come with a 14-day trial.